SDC Nutrition is also an industry leading brand house with national retail partnerships, innovative formulas, trademarks, and exclusive license partnerships.


Health-conscious consumers all around the world are united in their demand for the highest quality whey protein isolate products! We looked around the industry and we kept finding products full of artificial ingredients, that use artificial sweeteners, with inferior protein concentrates, and with too few options for people with certain dietary restrictions… that’s when we decided, it’s ABOUT TIME. Through perseverance, refinement, and a fanatical belief in providing superior protein supplements for a healthy lifestyle, we built a passionate and growing customer base across the world.

What makes About Time stand out from the rest?

Highest Quality Whey Protein Products

Delicious Vegan Product Lines

Available in all major markets