Gaiam announces Seed 2 Formula and GAIAM Protein launch!

NEW YORK, January 10, 2018 — Sequential Brands Group, Inc. (Nasdaq:SQBG) announces today an exciting new multi-year collaboration between GAIAM—the yoga, fitness and wellness brand—and leading nutraceutical manufacturer SDC Nutrition. This is the brand’s first-ever expansion into over-the-counter organic supplements and will include organic protein and a brand new category of products named Seed-2-Formula™ which is expected to debut in supplement stores in Spring 2018.


  • PLANT – Each USDA Organic certified ingredient is sourced organically and supports the benefits for each product with 100% ingredient traceability.
  • HARVEST – By nurturing, protecting and respecting the Earth and everyone that is involved in the process we utilize the highest integrity during our harvesting process.
  • CERTIFY – We execute a quality assurance program that guarantees the quality of our products and base our formulations on the most recent scientific studies.
  • PACKAGE – Our packaging enhances the ambiance of the benefits for each formula. Each color represents a state of being and our ideology of organic products!


“Organic, vegan, and traceable ingredients are a perfect combination for our customers who are passionate about health and fitness,” says Eddie Esses, President of Sequential’s Active Division. “Through this partnership, we have an incredible opportunity to innovate an entire industry with the GAIAM brand and further expand its awareness.” will begin taking orders and shipping Organic Vegan Protein and Organic Whey Protein products as early as January 2018 and begin shipping the Seed-2-Formula™ product line as early as February 2018.


“We knew GAIAM was the right partner to bring traceability ingredients to the forefront of the supplement industry,” says Sean Marszalek, CEO of SDC Nutrition. “This is a brand that has phenomenal credibility and aligns perfectly with our ethos of clean organic products.”


About Sequential Brands Group

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design, and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers, and distributors in the United States and around the world.

Sequential Brands Group believes that great brands are built one step at a time. They also need great people to help nurture and grow them. We have gathered a group of seasoned experts ranging from consumer design, product development, marketing, branding, licensing, digital media, and PR to work with all our brands.

Our experts, who span multiple consumer sectors, act as a catalyst to increase value through brand design, innovation, and extension through our licensing model. A well-defined, strategic philosphy and mission statement promotes, supports, and protects Sequential Brands Group most valuable asset – our owned brands.



With a 20+ year heritage, GAIAM is dedicated to making yoga, fitness, and wellness accessible to all through a wide distribution network that consists of approximately 38,000 retail doors, 19,000 stores-within-stores, 5,000 category management locations, e-commerce, and a mobile platform that features Yoga Studio, the leading paid yoga app for Apple, mobile, and tablet devices with over 2 million downloads to date. GAIAM is known for its clothing, yoga pants, GAIAMTV App, and their yoga pants and sports bras.

We want to do more—help more, live more, be more active. But the idea that we have to be perfect at everything we do sometimes holds us back. So we at Gaiam try to embrace every part of our perfectly imperfect selves—especially when it comes to yoga. That’s why we make yoga, fitness and wellness products for you, just as you are—from the beginner in you to the expert in you. The real you.

Gaiam (pronounced “GUY-um”), is a fusion of “Gaia”—the name of the Ancient Greek Mother Earth goddess—and “I am.” It means, roughly, “I am the Earth” and is meant to encapsulate a sense of the beautiful interconnectivity of all things. At Gaiam, we believe that by nurturing, protecting and respecting the Earth and everyone and everything that exists here, we enrich our own lives and those of future generations.

Our mission is to use our standing as a leading lifestyle brand to make yoga, fitness and wellness accessible to all. Gaiam brands include Gaiam for yoga and fitness; Gaiam Restore, focused on wellness; SPRI, focused on fitness. We have a distribution network that consists of about 38,000 retail doors, 18,000 stores within stores, 5,000 category management locations and e-commerce.


For more information, please visit Sequential’s website at: To inquire about licensing opportunities, please email:


About SDC Nutrition

SDC Nutrition, Inc. is driven to create a brand new level of transparency in manufacturing called Seed-2-Formula™. SDC Nutrition and GAIAM are now providing customers with complete transparency of “Seed-2-Formula” the process of taking ingredients from a seed to growing it on a monitored farm, harvesting the ingredients, purifying the extracts, and all the way to creating finished product in the form of organic capsules. This new level of transparency in production will expand SDC’s decade long partnerships with major brick and mortar supplement retailers and online e-tailers with new and exciting products.


For more information about the exciting launch, please visit SDC Nutrition’s website at: To inquire about , retail & distribution opportunities, please email:


Learn more about GAIAM, Seed 2 Formula, and our Organic Protein Here: VIDEO


Nasdaq GlobalNewswire – The GAIAM, Seed 2 Formula, and our Organic Protein Announcement Press Release